The Visual Selling Playbook
A field-ready guide for landscaping teams that want better consultation flow, clearer client alignment, and faster movement from ideas to approved scope.
Lead consultations with a structure clients can follow.
Present visual options without confusing the scope.
Finish meetings with one clear next action.
You will also get access to the browser-friendly version for team walkthroughs.
What You Will Work Through
Every section is built to help you run stronger sales conversations in the field, not to sit unused in a folder.
Why Clients Stall
Pinpoint where uncertainty enters the conversation and how to reduce it before price becomes the focus.
The Consultation Sequence
A practical structure for moving from discovery, to visual direction, to a confident next step.
Conversation Scripts
Use direct language that keeps meetings collaborative while still guiding the decision process.
Objection Playbook
Handle budget, timing, and partner approval objections with practical responses and options.
Put It To Work In The Next 7 Days
Step 1
Before the meeting
Capture one reference photo and define the single decision you need from that consultation.
Step 2
During the meeting
Use the mockup sequence to confirm scope, align priorities, and surface objections early.
Step 3
After the meeting
Send a concise follow-up with the visual, scope summary, and a specific next step.